Pricing or Pandering? Market Realities

  • Presenter(s): Melanie McLane
  • Session Length: 180 minutes
  • Date: Dec 11, 2024
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This course is to help agents price properties in a changing market. Agents are encountering sellers who expect the overheated market of the past, with multiple offers guaranteed for almost every listing. The temptation to pander to sellers is there, but that will almost always end badly for both the agent and the seller. In this session, we will discuss pricing and the discussions agents need to have with sellers during the listing and sales process.

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This course is to help agents price properties in a changing market. Agents are encountering sellers who expect the overheated market of the past, with multiple offers guaranteed for almost every listing. The temptation to pander to sellers is there, but that will almost always end badly for both the agent and the seller. In this session, we will discuss pricing and the discussions agents need to have with sellers during the listing and sales process.

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